The Sotheby’s International Realty brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always on, anywhere environment. Brand marketing combined with property advertising allows the Sotheby’s International Realty brand to present the properties represented by our network to a broad audience of buyers who value and seek the unique.
The Sotheby’s International Realty brand marketing strategy is founded on the concept of reaching the right buyer for your home. Our plan is a responsive and effective machine that dynamically targets and tests new audiences to successfully connect your home with the right client throughout the entire world.
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Sotheby’s International Realty & The Wall Street Journal
"From the beginning, we saw the value of the Sotheby's International Realty brand's uniqueness and what they bring to the table. Their insights continue to help us pave the way as we continue to develop a marketplace for buyers and sellers."
- Michael Rooney, SVP Chief Revenue Office, The Wall Street Journal
Sotheby’s International Realty & The New York Times
"The New York Times and Sotheby's International Realty share a lot of similarities. We have a lot of similar brand values and I think both brands are known for their integrity, their high-quality,they are both at the forefront of their respective areas, and it really is just a perfect match - the audience The New York Times attracts each and every day is certainly the audience that's interested in buying and selling luxury real estate through Sotheby's International Realty. I think it's a perfect match for the two brands" - Denise Warren, Chief Advertising Office, NYTimes"
- General Manager NYTimes.com
Sotheby’s International Realty & Architectural Digest
"Both Architectural Digest and Sotheby's International Realty strive to bring fine living to life."
- Gilulio Capua, VP and Publisher of Architectural Digest
Sotheby's International Realty
780 Trancas Street
Napa, California 94558